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Some famous examples of logo design that would be considered wordmarks are Coca-Cola, Kellogg's, and Netflix. There are several different styles of logo design, each with their own strengths and possibilities. Let's go through the different types of logos, with examples.
Emerald Script Font
The red and yellow colours were added in 1915, first appearing at California service stations. Not only did these striking hues help the logo stand out, but they're also the colours of Spain, where many early Californian settlers were born. While the cross should always have arms of equal length and be shown on a white background, there is no exact specification of red. That makes it easier for people to display it when the materials to create the perfect design might not be available. Here's an emblem style design that takes an earthy, camp-like approach.
Looking for More Logo Design Inspiration?
Head of Design at DesignBro and is responsible for UI/UX Design, managing the global designer community, and ensuring quality levels of both designers and designs remain high. In this post we’re going to check out 50 of the best logotypes. Whether you're brand new or on brand two (or three!), we've got a solution that'll suit your business and elevate your branding.
Aborm – Fashion Logo Font
The lower serifs of the capital “A” point to the right, while the upper serifs on the lowercase “v” point to the left. Interestingly, the Garamond typeface became one of the first “famous” typefaces when it was presented at the Paris World’s Fair in 1900, and dozens of variations soon followed. This fame has continued into later decades, as seen in the examples above. Garamond is more of an umbrella term for typefaces than a single typeface. Many of the iterations we see in recent decades are interpretations of alphabets designed by Claude Garamond and Jean Jannon in the 16th century.
Neo Sans
Pair together with a thinner, smaller serif font, like Nixie One, to bring out that most important bold. The serifs on each letter are carefully crafted to convey their own personality, most notably the ones on the capital “T”. Because the serifs are so expressive, they can easily be used in a playful context—as seen in the early Apple branding. The refined letterforms also allow this font to be taken in a sophisticated direction—like in the American Eagle logo.
Logo Design Tips & How to Make a Good One (
While Baltica fits the criteria for a slab serif, it looks very similar to a simple sans-serif. The slabs are bracketed and of different widths from the letterforms, which is unusual for a slab-serif. These qualities are ultimately what set Baltica apart, giving it a signature look. No font list would be complete without a stencil typeface, and Revista is an exceptional example. It brings the elegance of a classic serif face and merges it with the utility of a stencil font. The broken letter forms lend a down-to-earth, DIY vibe and make a fashion-oriented font accessible to everyone.
Tips on Choosing the Best Fonts for Logos
2023 Logo Design Statistics You Need to Know - The Tech Report
2023 Logo Design Statistics You Need to Know.
Posted: Sat, 04 Nov 2023 07:00:00 GMT [source]
The font is completely hand-sketched and features a unique design that’ll allow you to design logos that stand out from the crowd. Next up we have Crimson Foam, a classy, and chic logo font that will instantly make you fall head over heels in love with it. It comes with a full set of uppercase and lowercase letters, alternates, ligatures, numbers, symbols, kerning, and 30 style character binders. The Astrid font is an elegant ligature logo font that brings together a touch of class with modernity. Ideal for logo design, this font also shines in other mediums like magazines and social media. With its OpenType features, Astrid includes not just letters and ligatures, but also numbers, punctuation, and language support.
Avineo – Free Unique Logo Font
Letter B with inserted blade of grass create one an inseparable union. If you are in law or other very serious professions, then you may need to present a trustworthy image to your clients. Therefore, you may choose a traditional serif font to connect with your clients. Coca-Cola's handwritten logo is the oldest on our list, dating back to May 8, 1886, when it was created by owner John Pemberton's bookkeeper, Frank Mason Robinson.
Mosk – Free Clean Logo Font
The best graphic design books on branding, logos, type and more - Creative Bloq
The best graphic design books on branding, logos, type and more.
Posted: Mon, 16 Oct 2023 07:00:00 GMT [source]
Abril Fatface is a part of Abril, a larger type family system designed by TypeTogether, which is well known for creating custom designs for major corporations. Slab serif logo fonts are bolder, louder serifs with large letterforms designed to be seen from a long distance. This elegant logo design concept uses multiple design approaches. The top is rather emblem-like and has a single lettermark in the center. Lettermarks are similar to wordmarks in that they revolve around typography—but instead, they are simplified, like a monogram.
A logo is a visual representation of your brand, so why tell people what you do if you could just show them? Whether you hire a graphic designer or use a logo creator, be sure to use simple icons to communicate who you are. More examples of how a simple logo can really spark joy when it comes to typography and logo design. The Lego, Absolut Vodka, NASA and Kellogg’s logos are all great examples of the best logotypes that work really well as word mark only logos.
Fonts without serifs, or Grotesques (sans serifs), are usually the most versatile. Due to their simple and often neutral nature, they are suitable for various domains. Sans serifs are used to design logos of clothing brands, websites, video games—the number of options is almost infinite. The TT Livret typeface is an excellent example of a modern and functional serif. This font is elegant and calm, so it will perfectly complement various brand logos.
The unusual, geometric letterforms project an optimistic modernism. The style is reflective of the radical artistic experimentation in Germany at the time, especially at the Bauhaus art school, whose values revolved around functionality and order. They also believed that the individual artistic spirit could coexist with mass production. Alfa Slab One is a fresh take on the Six-lines Pica Egyptian Robert Thorne created for the Thorowgood Foundry in 1821. The difference between the two is that Alfa Slab One was designed to be heavier. Just to name a few details, it has extreme stem weight, big serifs, more stem contrast and gradual terminals.
Ideal for creating designs that evoke a Japanese aesthetic, from sushi restaurant menus to zen-inspired logos, this font includes OTF, TTF, WOFF, and WOFF2, formats. A logo has to look unique and original to make your brand stand out from the crowd. Of course, finding inspiration for a unique design is not as easy as it sounds.
Your logo should be recognizable, clearly communicate your brand’s message, and adapt to the ever-changing market trends. The classic IBM lettermark designed by Paul Rand uses thin lines to represent the speed and efficiency of their computers. The company has since embraced Rand’s vision for a playfully versatile design by incorporating a number of variations to the lettermark into its official logo style guide.
The first one is to combine different font styles of the same typeface. In this case, it would be easier to keep stylistic integrity. You should avoid excessive elements in your logo, so it’s better not to use many fonts at once. Try typing out the brand name in different typefaces and perhaps a similar happy accident could occur in your own work. See our post on logo Easter eggs you might have missed for more examples of hidden messages in logos.
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